Beornidas

Principles.

- Traditional Tools: to support smiths and other craftsman, not industry. This tools are more efficient than primitive tools, more widely distributed than industrial ones, and by their design, they rule out certain levels of power, mainly bureaucracy and expertocracy, and can be locally mantained.


- Traditional Techniques: to develop skills and educate the hands, keep ancient lore alive and achieve levels of quality which are becoming rare in the age of mass production.


- Recycled Materials: all the wood is either recycled or harvested from dead trees as a commitment to not participate in deforestation

 

- Handmade: all creations are made and powered by hand or foot-power, no motors are used, to keep the body strong and the mind in a silent and meditative environment. All products are hence, C02 neutral.

Inspiration.


To find a way of producing which nourishes

 

 

imagination and poetry,

 

 

to overcome nostalgia and weltschmerz

 

 

and find a place where to dwell

 

 

in harmony with nature.

Philosophy.

 

Not satisfied with a literal reading of the world, but hoping to reveal and bring forward, like a metaphor, new and old meanings to the existing world. Learning from the flight of Icarus to avoid the faustian hubris of modern technology and trying to go back to a time when it was not technology alone that bore the name techné, a time in which the term included and honored both craftsmanship and the fine arts; that is, ‘poiesis’.

I wonder, how many heroes, artists and prophets, have been killed shortly after birth by a society that - like a fearful King Herod - glorifies his model, the normal man - a mediocre man. Is there still place for the extraordinary, for imagination and creation, in an elbow society?

I strongly believe there is, but man has to struggle to live and die without loosing neither poetry nor reason; a worthwhile struggle as Hölderlin reminds us, because: (only) poetically dwells man upon this earth.

 

 

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